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Sigma Designs, QD Vision Partner on Rec. 2020 HDR Quantum Dot TVs

Will enable mainstream adoption of Rec. 2020 HDR displays.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sigma Designs, a provider of intelligent system-on-chip (SoC) solutions focused on Internet of Things ( IoT) , Smart TV and media connectivity markets, and QD Vision announced a strategic partnership to develop a cost-effective UHD TV platform with High Dynamic Range (HDR) and Rec. 2020 performance. The platform will be based on Sigma’s TV SoC and frame rate conversion (FRC) chips, and QD Vision’s Color IQ quantum dot (QD) technology.

In the quest for better pixels and lower costs, LCD TV makers are working quickly to adopt new technologies like HDR and QD technology. The next wave of Ultra HD TVs will offer the combination of HDR and Rec. 2020 to offer the most life-like and immersive consumer viewing experience.

So far, these capabilities can only be found in the extreme high-end of the TV market. Achieving mainstream adoption without sacrificing image quality requires tighter integration between the TV’s firmware (e.g. SoC or FRC) and its hardware (e.g. backlight, panel, etc.), which spurred the strategic partnership between Sigma Designs and QD Vision.

“We expect HDR to become a mainstream feature in UHD TVs very soon. To help our customers to offer cost effective and performance optimized solution, Sigma Designs and QD Vision are working together to combine High Dynamic Range and Rec.2020 Wide Color Gamut in an intelligent way to improve the combined image quality ” said Alfred Chan, Sigma Designs’ VP, product marketing multimedia business unit. ““QD Vision’s Color IQ optics, combined with Sigma’s extensive video processing expertise, will enable OEMs to approach the cutting-edge Rec. 2020 color to deliver the best HDR performance.”

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